Tourism Destination Management Assignment Sample

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Introduction

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Tourist destination is a place that attracts visitors with its natural wonders, unique cultural sights and recreational facilities. At tourist destination, the visitors have opportunity of gaining knowledge and spending the time with the family and friends by displaying the cultural & natural values. The effective destination management includes attraction, characteristics, accessibility and amenities. The tourist destinations are regarded as major places of the region and countries that have an immersive impact on the economy and also assist in generate income through several activities. Apart from this, the report will evaluate the top destinations in all over the world by recognizing the number of visitors and income generation. The report will also confer the current and future trends that directly affect the tourism destinations.

Task 1: Top Tourist Destinations & Future Tourism Trends

Global tourist destinations like the Eiffel Tower and Dubai Mall attract millions, generating massive revenue. Current trends like automation and social media impact tourism, while future trends focus on wellness tourism, eco-travel, and personalized experiences for visitors worldwide.

1.1 The discussion of top tourist destinations

As per the above scenario, there are wide range of destinations in all over the world that are famous among the individuals and fascinating the visitors. The local and national government put all emphasis to enhance the facilities and conditions to encourage the tourism. For example, Magic kingdom, Dubai mall, Tower of London, Eiffel Tower, Buckingham palace, Milford Sound, Table Mountain are considered as top tourist destination in the context of number of visitors and income generation.

Destinations	Total visits	Income generated
Tower of London	2 million in 2022	£68.7 million
Magic kingdom	More than 17 million	32.6 billion U.S. dollarsin 2023
Dubai mall	More than 100 million every year	US$ 1.2 billion
Eiffel Tower	5.85 million in 2022	87 million euros in 2019
Buckingham palace	304K	86.3 million British Pounds

• Tower of London: Tower of London is regarded as one of the most visited destination within the UK. This tourist destination offers information about the historical development.
• Magic kingdom: It is a theme tune park that is situated at the in Bay Lake, Orlando Florida.
• Dubai mall: It is one of the popular in Dubai and second largest shopping mall all over the world.
• Eiffel Tower: This tourist destination involves wonders of the world which built from shaped iron lattice tower in Paris.
• Buckingham palace: It is a royal residence within London and it is regarded as administrative hub of Monarchy.

In these top destination wide range of visitors are attracted each year due to their popularity which generated more revenue in comparison to other countries. In 2022, tourists visit 2 million and generate revenue of £68.7 million in Tower of London. Eiffel Tower is also regarded as popular tourist destination in the world and in 2022 5.85 million visitors were attracted and generated 87 million euros in 2019. In Magic Kingdom, more than 17 million visitors visits each year and it generate 32.6 Billion U.S dollars in 2023 (Guttmann, 2023).

The top management of internationally recognised hotel chain i.e. TUI (Touristik Union International) can have the issue over the determined locations in all over the world for planning to attract the visitors and holiday packages to visit such places (Rahmawati, et al. 2021). Furthermore, by putting emphasis on the high number of visitors and income generated destinations the management of TUI can persuades the financial situation of the business.

1.2: Preesent trends that influence tourist destinations

Tourism is considered as package of intangible and tangible goods and services that assist the people to bring the experience. At the present time, the tourism has transformed from ancient to religious tourism. Automation is one the crucial current trend that directly affects the tourism destinations. Automation has led to increase the online booking of tickets for the convenience of the visitors. In the tourism sector, technology made everything simple and easy and from the various applications the visitors can book hotels, translate the languages, transform currencies and check the weather of destination place (Gidebo, 2021). Social media is another trend that affects the tourist destinations and it is considered as preferred channel for encouraging travellers and travel inspiration. Social media is preferred channel because the pictures and videos create the emotional bond between places and people.

In addition to this, destination uniqueness is another current trend that directly affects the tourism destinations. In current times, the market of tourism becoming increasingly competitive particularly for destinations within the same natural and climate features. Places are determining the brand of destinations which highlights the unique experience and culture they provide to tourists (Streimikiene et al. 2021). Another current trend is sustainability and community engagement that has direct impact on the tourist’s destination. The travellers are becoming more conscious for the impact of environment and they are more likely to adapt the sustainable travel style. This means not only doing less harm to the environment but also impact positively on economies and cultures that generate mutual relationships between the locals and tourists.

1.3 Future trends in tourist destinations

In the new world, tourist are going to experience, changing climate, rapid global technological advancement, other dynamics and this transforms the tourism industry. From the experience, in 2018 the highest numbers of visitors were arrived in every destination in all over the world. But after 2019, the world surrounds by the COVID-19 and everyone faced issues. Along with this, wellness and retreat tourism is one of the significant future trends of tourism sector. This type of tourism can be defined as being primarily motivated by the self-improvement. The tourism market of global wellness is anticipated to reach $2.3 trillion by the end of 2033 (Barten, 2024). Another future trend is eco-travel that directly affects the tourist destinations. At the present time, the tourists are likely to protect the environment by reducing the pollution so they prefer to choose the option of sustainable tourism.

In the world, tourism is rapidly rising and the automation system make simpler or easier for the visitors they can reserve the room by using direct booking websites and phone app. Personalization is also significant when it comes to actual activity related to the tour. Further, personalization makes the great experience for the guest from which they are repeated to take service again.

Figure 1: Market size of the tourism industry

Figure 1 depicts that, the market size of tourism sector is rapidly growing. In 2023, the market size of the tourism industry in the world was 2.29 Trillion U.S dollars.

Task 2: Evaluating Social, Cultural & Physical Aspects of Tourism

Cultural, social, and physical features shape tourist destinations. Attractions like the Eiffel Tower and Buckingham Palace offer unique experiences, while good infrastructure, safety, and connectivity enhance appeal, boosting tourism and economic growth worldwide.

2.1: Cultural Influences on Tourism: Traditions

Culture

The preliminary objective of every tourist is to influence in cultural tourism is to gain knowledge about, experience, explore and consume both intangible as well as physical cultural attraction in travel location. Culture is the basic value of wants, perception and behaviour that are learned by the family members and other significant institution. Culture is considered as one of the crucial factor for the region of tourism attraction. Culture is compressing and diverse element for a society where tradition, dressing style, architected and dressing style is the most significant thing (Lee, Hunter and Chung, 2020). Tourism is considered as the most effective method to the culture of tourist’s destinations. The culture demonstrates that when visitors visits Tower of London, Eiffel Tower, Dubai Mall etc. in their hospitality, buildings, dresses traditions, manner and food. The culture can distinguish tourist destinations and assist them to create the unique and positive environment. For example: the cultural characteristics of Buckingham palace that its rooms are furnished with the various greatest treasures from the Royal collection consisting painting by the Rubens, Rembrandit and sculpture by Canova.

Social

Understanding the situations of the social standards of tourism is significant to ensure the effective management of the companies within tourism industry The social characteristics of the tourist destination include preserving the region’s tradition and history, providing social service and creative the different social communities. The social lifecycle of tourists destinations are determined by the actions related to sports and the significance of the city recognizing the business pivot of the country. Thus, in both methods, the significance of the city has enlarged over the last period (Fernández et al. 2020). It is the one of the biggest economic sectors such as real-estate, mining, social community services, health etc. For example, The Eiffel Tower has become an immense icon throughout the world. This tourist destination has brought in huge revenue and has technical influence on the society of the Europe and French.

 Physical

 In modern environment, the services industry including tourism plays crucial role in the growth of world economy. It offers wide range of opportunities and stable income with the sustainable and healthy exercise as well as decrease the consumption of resources. The physical characteristics are that attracts visitors because of good accommodation and infrastructure. One of the crucial things that want by all the tourists is that hotel nearby airport with full security and safety (Rahman et al, 2020). Although, the location is quite significant for the tourists because it offers a strategic benefit and assist them to join with other country. The key objective of the physical characteristics of the tourist’s destination is assisting the city to increase its economy and build the good image & reputation within the global market. For example, The Eiffel tower has various physical characteristics in terms of accommodation and infrastructure. This tourist destination was assembled by using small steam cranes and wooden scaffolding straddling onto the tower itself. Additionally, the physical characteristics of Buckingham palace include hot and cold water pipework, electrical wiring, data and drainage system.

2.2 Effect of the characteristics to appeal of tourist destinations

The influence of tourism and culture are interrelated with them because there are two key drives which together in the method of competitiveness and attractiveness. Tourism, religion attractiveness & culture have direct relationships with each other so it aids to attract the visitors at the cultural place and this increase the competitiveness of the location. In addition to this, there are some adverse impact on the colour and body language of the people in the various regional areas such as Middle East & Asia. In these, the religion and cultures are the critical elements because they don’t resist on the people’s colour and body language (Prayag et al. 2020). Apart from this, the socializing is defining the quality of local individuals at the destination area where communicating and interacting with the visitors socialize the tourism sector and build the good image in the people hearts. The socialization is also comes with the adverse effect that where the hospitality and socialization rate is high. In this type of tourist destination the crime rate is also high where the visitors are not like to visit.

It is crucial for the government of tourist destinations to take the corrective actions in order to reduce the criminal activity rates the entire. This is crucial to attach and defend the economic resources of tourism because this sector has major contribution in the economic growth of all the countries. The physical characteristics also have an immersive impact on the tourist destinations. The people require to make human friendly environment because they are likely to visit the tourist destination with the good and positive environments area such as forest, mountain etc. Government of all tourist destinations are putting emphasis on physical activities and good environment from which the people are like to visit which ultimately impacts on their economic growth (Bayih and Singh, 2020). Moreover, the physical activity consists of good accommodation, service of transport etc. The visitors are preferred to visit the place where the transportation system is excellent and it made a good and positive image in the human’s mind. In the recent times, the people also want to connect with the world so it is important to have good and fast internet connection within the tourist’s destinations which helps in attracting more visitors.

Task 3 : Key Features Driving Success of New Destinations

Emerging tourist destinations thrive on factors like transportation, food, accessibility, and attractions. Destinations like the Tower of London and Dubai Mall offer a mix of comfort, convenience, and unique features, boosting visitor numbers and contributing to economic growth.

3.1: Features of emerging tourist destinations

Tourist destination is defined as tourist place where visitor’s visits for the short-term activity and these places are known as tourist resort. There are some factors that the tourism destinations require such as transportation, food, entertainment, shopping and good views. Before deciding the tourist destination the people are recognize the view of the past tourists then take the decisions. Transportation is one of the crucial factors and it plays an immersive role in developing the tourist destination. If the country has good and effective transportation system then the visitors are more likely to visit that country and it directly positively impacts the number of tourists and income generation (Valeri and Baggio, 2021). For example, the transformation system of London is effective and innovative so due to this the tourists are likely to visit Tower of London. In addition to this, the visitors are also deciding the tourist destination on the basis of food. If any destination has good food system then the visitors are more probable to visit in that country which positively impacts on the economic growth.

Accessibility, comfort and attraction are regard as common features of the tourism that have facilities of tourism spots and various numbers of attractions which influence the tourism activity. The preference of tourism also persuades the personality of the visitors that demonstrate their interest such as capability, temperature, hobby and personality. For example, the feature of The Tower of London includes it is one of the popular monuments in global countries and England’s most iconic structure (Vanhove, 2022). This feature increases the popularity and developing this tourist destination. Additionally, the tourist’s behaviour is also depends on the complexity and the intensity. If any tourist destination fulfils the all needs and requirements of the visitors in terms of transportation, food, shopping and entertainment then they have positive behaviour as well as also share their experiences to others which help in developing the destination.

Aside from this, complexity is also based upon the information about the visitors’ destination. If the tourists have complete information about the destination then it is easy or simple for them to form their preferences. In some other characteristics there are two kinds of forms such as interest evaluation level and standard cognition form. In the form of standard cognition, they determine trust and feelings of the visitors and it also offers the advantages of assessment on the tourism product and it recognize as a substitute of tourism destination. After the first phase the interest assessment level can decide the tourist destination whether it fulfil the needs and requirements of the tourists or not (Richards, 2020). For example, the features of Dubai mall, one of the largest shopping mall all over the world, includes 1200 restaurants and stores. This tourist destination also has wide number of attractions such as skating rink, Indoor Ski Slope, aquarium etc., so due to all these it become popular and helps in growing and developing.

3.2: Features of a tourist destination affect its appeal to visitors

 There is wide range of features of a visitor’s destination that has important influence its appeal with the tourists. Destination as choice is considered as one of the crucial features of a visitor’s destination that affects its appeal to the tourists. As per the view of Rosalina Dupre and Wang (2021), this characteristic includes level of satisfaction and concentration of the tourists. The numerous ranges of tourists are affected with reverence to choice of rural and urban region, place and normal setting such as mountain, coastal, modern and historical etc. The visitor’ destination may be influenced by the large amount of visitors that are being influenced relied on the selection they have. For example, London of Tower, Buckingham palace, Magic Kingdom etc., have the different aspects and all have the diverse attributes that can attract the visitors (Rahmawati, et al. 2021).

On the critical note Gidebo (2021), access to destination is another characteristic of tourist destination that affects its appeal to the visitors. It is considered as one of the most critical aspect that affects the appeal of tourist. A tourist destination that is reachable always has higher potential. This is called as propinquity to the tourism generating regions (Streimikiene et al. 2021). The availability is governed by the connectivity of the transportation to the destination. For example, London is more reachable to the tourists than Paris. Both tourist destinations are well connected by the airways and roads so it helps in attracting more visitors both domestic and global. As contended by Lee, Hunter and Chung (2020), cultural appeal is another characteristic of tourist destination and it involves religion, traditions and festivals. Along with this, cuisine and lifestyles are other elements that are recognized in appeal to cultural. For example, the cultural appeal for London is relied on the church and it also has traditional aspect. Other characteristics of tourism destination are features and attraction that affects its appeal to visitors. The features like attractions like events more appealing to the tourist for travelling. For example, the health facilities are better in London as compare to other tourists destination so the visitors are more likely to visit that country.

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Conclusion 

 From the report it has been summarized that, the study evaluates the various characteristics of the tourist destinations, putting emphasis on the tourism destination operations and management. Main focus has been placed on the assessment of world’s top tourism destinations such as The Tower of London, Magic kingdom, Dubai mall, Eiffel Tower, Buckingham palace etc. The tourist’s attraction has wide range of significant elements. The tourist destination has various cultures, physical and social characteristics that entice the decision making of visitors. In addition to this, social interaction assists the visitors to learn about other cultures which assistances tourism destinations. It also includes the various features to develop the tourism destinations.

References 

Books and Journals

• Bayih, B.E. and Singh, A., 2020. Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions. Heliyon, 6(9).
• Fernández, J.A.S., Azevedo, P.S., Martín, J.M.M. and Martín, J.A.R., 2020. Determinants of tourism destination competitiveness in the countries most visited by international tourists: Proposal of a synthetic index. Tourism Management Perspectives, 33, p.100582.
• Fernández, J.A.S., Azevedo, P.S., Martín, J.M.M. and Martín, J.A.R., 2020. Determinants of tourism destination competitiveness in the countries most visited by international tourists: Proposal of a synthetic index. Tourism Management Perspectives, 33, p.100582.
• Gidebo, H.B., 2021. Factors determining international tourist flow to tourism destinations: A systematic review. Journal of Hospitality Management and Tourism, 12(1), pp.9-17.
• Lee, P., Hunter, W.C. and Chung, N., 2020. Smart tourism city: Developments and transformations. Sustainability, 12(10), p.3958.
• Prayag, G., Gannon, M.J., Muskat, B. and Taheri, B., 2020. A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality. International Journal of Contemporary Hospitality Management, 32(7), pp.2453-2472.
• Rahman, M., Moghavvemi, S., Thirumoorthi, T. and Rahman, M.K., 2020. The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), pp.575-594.
• Rahmawati, R., Oktora, K., Ratnasari, S.L., Ramadania, R. and Darma, D.C., 2021. Is it true that Lombok deserves to be a halal tourist destination in the world? A perception of domestic tourists. Geo Journal of Tourism and Geosites, 34(1), pp.94-101.
• Richards, G., 2020. Designing creative places: The role of creative tourism. Annals of tourism research, 85, p.102922.
• Rosalina, P.D., Dupre, K. and Wang, Y., 2021. Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, pp.134-149.
• Streimikiene, D., Svagzdiene, B., Jasinskas, E. and Simanavicius, A., 2021. Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development, 29(1), pp.259-271.
• Valeri, M. and Baggio, R., 2021. Social network analysis: Organizational implications in tourism management. International Journal of Organizational Analysis, 29(2), pp.342-353.
• Vanhove, N., 2022. The economics of tourism destinations: Theory and practice. Routledge.

Online

• Guttmann, A., 2023. Revenue of the Walt Disney Company in 2023. [Online]. Available through :< https://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/>.[Accessed On: 19^th February, 2024].
• Barten., M., 2024. Tourism Trends. [Online]. Available through :< https://www.revfine.com/tourism-trends/.[Accessed On: 19^th February, 2024].
• Statista Research Department,2024. Market size of the tourism sector worldwide. [Online]. Available through :< https://www.statista.com/statistics/1220218/tourism-industry-market-size-global/>.[Accessed On: 19^th February, 2024].