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The tourism is a social and cultural event that consist the movement of individual to different countries or places outside. The people enjoy the pleasure of travel for the personal, professional as well as for the business purpose. There are various social bodies that plays important role in enhancing tourism. The present study will discuss the role of the social bodies in enhancing the tourism by making rules, regulations and policy to enhance experience of the travelers. The study will covers the role of senses of tourism including tactility, fragrance, sound and movement to create positive relation between the place and visitors.
As per the views of the International Social tourism Organization, social tourism is a “connection and event related to the involvement of individual in the countries of destinations, of disadvantage people of society or those who are unable to take participation in the tourism (McCabe and Qiao, 2020). It is a non-profit organization that aim is to promote reach to leisure and holiday for the families, young people, senior citizen as well as people with disability.
The sense of tourism refers to the base as how the tourist coordinates as well as interacts with the surroundings and how they build opinions and make sense of the surroundings. The senses in the tourism plays an important role as it is a kind of encouragement for the travelers to visits places and to experience different destinations by visiting distinct places.
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The social body work on encouraging tourism, for this the body make coordination and collaboration with other international organizations to promote as well as develop the tourism. It make concentrate on improving the tourism destinations. The enhancement of tourism development means making the place more beautiful, create a market, adventures rides and more things become helpful in generating the value to place. This leads to attract more people to the tourism destination. The international tourism organization leads to motivates and encourages the people to make use of more information technology. As there is need of innovative ideas to make the tourism places more attractive and beautiful. Thus, the social body influences to offer and furnish the Internet services as the tourist facilities including in hotels, restaurants, parks, malls and so more places. For example, The internet services at the tourism places makes the people easily assessable to the destination place.
Also, an effective tourism data system leads to attain data integrity that help in enhancing the management of tourism and services. It plays an important role in several aspects of the business of tourism destinations such as increasing sales, procurement, making contacts with the customers, doing marketing of their businesses aids the businesses to save the time and cost. For instance, The use of information technology aids the tourist in making online reservations in advance, so they have no need to waste their time after reaching the destination to find a best hotels as well as with the help of feedbacks from other customers on the hotel website aids the tourist to select best hotel according to their preference and budget (Gretzel and Koo, 2021). The internet facility is important at tourism destination to make payments as well as to get good benefits.
The International Social tourism Organization is plays important role in create social as well as harmony based tourism. As the social sustainability in the tourism is a strong pillar for the sustainable development (Streimikiene et al, 2021). Its aim to make research and training to see the impact on environment and society by developing a fair tourism practices and activities.
The UNWTO refers to the United Nations World Tourism Organizations, it also defines tourism as a “individual travel to and stay in places outside to their regular environment for the purpose of spending free and better time as well for business purpose. The role of the UNWTO to promotes the responsible, sustainable as well as easily reachable tourism. It leads to generate the knowledge of the market, promote competitive as well as sustainable policies. It`s role is to increase and foster the education and training in the tourism and make tourism as an efficient tool for development with the help of technical projects in different countries. The role of the UN tourism is to furnish the strong support to the members to strengthening the tourism cultural policies, strategies as well as product development. It furnishes guidelines for the tourism sector to adopt the policies and models that advantageous for all stakeholders while contributing and preserving cultural heritage. The cultural heritage is a property that demonstrates the past culture of the society and our ancestors. It is responsibility of the social body to maintain and manage this heritage sites to preserve the culture of the country as well as to provide the knowledge of it to the young, national as well as international visitors. The preservance of these sites plays a significance role in connecting visitors by its beautiful appearance as well as its historical knowledge. Also when the tourism organization make investment to preserve and maintain these site this leads to enhance traffic of tourism that enable to increase revenue for the local communities.
With the help of this, the local communities able to earn money which in turn leads new employment opportunities for the local people. The local people share their knowledge, history of this culture with the tourist that is beneficial to connect the visitors with the tourist place and when tourist connect t the places they visit more often. For instance, as people connect with the heritage site as they always prefers to purchase some articles, mementos to take away a good memory with them. As the role of this social bodies is to increase tourism as well as knowledge of the people relate to heritage and to increase the satisfaction of the tourist. The effective management as well as good policies of the tourism leads to create value for the tourist. Due to this they get better experience as well as knowledge that make them happier, this will influence and motivates the visitors to visit such place again as well suggest to their friends and families too (Thommandru et al, 2023). Also, tourism is a good source of earning for the country and this will use to develop more tourism places as well as to preserve heritage and to decline the negative impact on the environment.
The UNWTO motivates to execute Global Code of Ethics for Tourism to give contribution to the economic and social development while reducing the negative impact and committed to promote the tourism to achieve the United Nations Millennium Development goals and to reduce poverty and increasing sustainable development. Its role is to create good governance foe tourism development. Promoting investment domestic and foreign, reducing poverty by linking tourism sector and local supplies. Provide support to development of human resources by improving education and training.
The government also plays an important role in the Tourism sector, the UK government coordinate with the developed government for the projects and initiatives related to the tourism. It makes private investment, do strong marketing efforts and furnish trained manpower as well as resources. The government role is important to revive the tourism industry. There is huge decline in the hospitality sectors in the time of pandemic. As the lockdown impose in all over the world. The tourism sector is largely impact. To revive the industry the government makes rules and gives some permission to attract tourist (Robina-Ramíre et al, 2021). These lead to generate the revenue for the local people. The role of the government is to make policy for the hotels that significantly impose negative impact by their working on the environment. The government impose tax on the plastic packaging that include less than 30% recycled plastic, there is a ban on flush on personal products and supplying on plastic straws and plastic glasses. For example, the United Kingdom hotel, Marriot gets rid from the use of single-use plastic. It replaces all the single-use plastic bottles of shampoo and conditioner (Marriott, the world's largest hotel chain, 2024). When a hotel follows the policies of the authority as well as practice in a environment friendly and ethical way, it leads to attain the focus of more tourist. As now all people become aware about the environment, due to this they prefer to take services from the hotels or company that work in a environment friendly manner. This practice of hotels helps in building a good tourism experience, this encourage the people to visit the places more.
The human and nature is interlinked and their experiences depend on the landscape and surrounding around them. In the tourism industry the sense play a significant role to encourage the visitors to travel themselves and experience the beauty of the tourist destinations. With the help of social bodies of tourism and government, the tourism industry by effectively manipulate the human senses with the efficient management of the tourism places can attract the tourist to make decision to travel several tourism and adventures places (Agapito, 2020). The five senses of tourism include sight, smell, hearing, taste and touch, when this five senses coordinate with each other, it make experience for the people. By understanding this senses to tourism, it enhance the experience of the travelling with the help of tactility, fragrance, movement as well as sound that build a good and positive relationship with the place that visit as well as the importance associated with the place (Alyahya and McLean, 2022). For instance, the good facility of hotels with good infrastructure where all facilities are available such as good interior, food, good culture leads to create a great experience to people. The views of waterfall, scenery, landscapes, culture and environment plays an significant role to give a positive experience to the visitors that motivates them to visit places twice or thrice in a year. The experience of the tourist also influence due to the local people and their culture.
The local people value, belief, trust and culture influence the people as the people get positive experience from the local language, with their heritage (McKercher, 2020). The food of the each place is different and has a great impact on the experience of the tourist. Most people love to eat food that represents the culture of that place. The taste of food always remains with the tourist that makes a positive experience of the tourist (Rousta and Jamshidi, 2020). Through this experience the visitor loves to visit the place again. The senses plays important role to engage and attracts the tourism. For example, the museum at the tourist place, the visitor gets knowledge of the culture by listening and viewing the artifacts, this leads to engage the tourist with the place. The engagement of tourist with the place motivates the employee to visit the place again (Brochado, Stoleriu and Lupu, 2021). Thus whatever seen, taste, feel by the tourist like the view of places, forests, waterfall, different cuisine of different places, the aroma, sound of the surroundings all create a value and experience. Therefore, the interaction of the tourist with the surroundings of tourism place enhances tourism experience.
CONCLUSION
As expressed, the role of social body and senses of tourism plays an essential role. The present study discussed the role of the International Social tourism Organization as its promotes tourism for the peoples. The body coordinates with other organization to promote tourism and generate better ideas to attract people. It promotes technology and furnishes training and development in the tourism. Further, the study stated the role of UNWTO, is to promote investment in domestic and internationally and reduce the impact on environment. The government assisted in reviving tourism industry and make rules for reducing harmful impact on environment by the hotels. The study explained the role of senses of tourism as it leads to engage and interconnect the tourist with the place by viewing, understanding the culture and values of the place, it leads to enhance the experience of the tourist that influence them to visit place again. Thus, the role of social body and senses of tourism is essential in tourism.
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