Supply Chain Management - Design Audit Assignment Sample

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Introduction - Redesigning Dubai's Transportation Supply Chain: Traditional vs. Modern Approaches

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Supply chain management is the entire production of flow of goods of an organization from the collection of raw materials to the development of the final products. This study is going to focus on the transport system of Dubai to identify its current supply chain management and its relevant challenges. In the next stage, this study will provide a suggestive design for supply chain management in Dubai. Further, this study will compare suggestive design with traditional design. Finally, this study will focus on Google Maps of Dubai to identify its contributing factors.

Background

Dubai bus service network or public transport network is one of the largest service systems. It has been identified that public transport has around 1518 buses, which cover 87% of urban areas in Dubai (Rta. ae, 2021). It has been identified that the public transportation system in Dubai is recognised as one of the most reliable bus services across the globe. However, passengers in Dubai have faced significant trouble due to improper service using public transport (Abouelhamd et al. 2018). It has been identified that Dubai has a frequently decreasing number of buses, which harms economic and social perspectives (Abouelhamd et al. 2018).

The above figure indicates that there is a huge number of bus stops, however, a minimum number of buses is available which creates a significant issue for the passengers. Further, it has been identified that slow speed is one of the common issues identified by people in Dubai due to improper transport service, especially in buses (Dubaihow.com, 2020). Further, lack of information in the context of the Dubai bus route issue is also faced by passengers in Dubai, which affects their smooth travel. It has been identified that in the Dubai bus route, there are multiple bus routes, that overlap each other, passengers are lost on the map, and they fail to identify their bus and destination location (Dubaihow.com, 2020). Therefore, by keeping an eye on the above information, it can be stated that poor bus services are identified in Dubai, which affects its services. It has been identified that improper information was gathered by people in Dubai regarding their transport system. Therefore, bus service creates significant challenges for passengers in this city.

On the other hand, a huge number of physically disabled people are travelling through public transport. The physically disabled people are people with wheelchairs and visual and hair impaired. By focusing on Dubai, transport system it has been identified that they have been working for the wheelchairs for physically disabled people. According to Wheelchair Travel in Dubai, public bus transport has developed a road for wheelchair users to access bus services (Wheelchairtravel.org, 2021). However, the intercity buses do not have the same opportunities. Therefore, it can be stated that the implementation for physically disabled people is not equally distributed. It has to be mentioned here there is no particular service that is not identified in Dubai for vision issues or hair-impaired people. Therefore, people with physical disabilities face significant challenges in Dubai for their regular travel services.

Suggestive design

In the context of poor transport service in Dubai, the transport service provider may follow the following design to improve services and reduce issues of passengers in this city.

• A transport service provider may increase the number of busses followed by eerie buses should cover small distances
• Increasing the number of bus lines and developing a clear online map regarding bus services
• Implement a GPS location system in every bus to track them significantly
• Implement a flat floor system for all buses for wheelchair people
• Recruit helping staff and implement a flag system for visually and hair-impaired passengers

Compare and contrast universal and suggestive design

Now this section is going to focus on both suggestive design and universal transport design in Dubai and compare both of them. According to Abouelhamd et al. (2020), Dubai has around 1518 buses, which cover around 82% of urban areas. However, it has been identified that due to the minimum number of buses passengers in this city have faced significant transportation issues. On the other hand, suggestive design indicates that a bus service provider may increase the number of buses and implement a GPS to track the updated location of the bus. According to Taufik et al. (2018), smart cities implement GPS tracker systems in bus services, which allow cities to track the current location of buses. In addition, Patra et al. (2018) reported that location tracker bus services improve awareness among people and it reduce the issue of long wait times and harassment of passengers. Therefore, by focusing on the above discussion, it can be stated that the implementation of GPS systems in public transport is one of the crucial methods, which allow bus services to reduce the waiting time issue and influence the entire transport services. In contrast, the universal bus services in Dubai do not have a GPS tracker system, which creates a significant waiting issue among passengers. Therefore, by focusing on the above discussion, it can be stated that the suggested design for bus services would allow Dubai's transport system to fulfil the demand of passengers and reduce the basic issues.

In addition, traditional bus services in Dubai have implemented the same floor system, which allows physically disabled people to access the services (Gulfnews.com, 2020).

The above figure denotes the same floor system for wheelchair people to continue their bus services and reduces the issue of service accessibility. However, the traditional services in Dubai do not focus on other physically disabled people for example hair impaired, vision issues or maternal services (Gulfnews.com, 2020). In this regard, this study has suggested accessibility services, which allow transport services to recruit staff, which will help physically disabled people to access the bus services and reduce the accessibility issue for physically disabled people. Therefore, by focusing on the above discussion, it can be stated that suggestive design for transport service will reduce the issue of passengers and improve the entire process.

On the other hand, Universal Transport Services of Dubai stated that the minimum number of buses and lack of speed issues were identified which affect its services (Dubaihow.com, 2020). Further, it has been identified that the minimum number of buses covers huge distances, which affects the service availability of passengers. Therefore, this situation creates a significant issue for passengers in Dubai. In contrast, Nguyen, (2019) argued that public transport providers may increase the number of buses on the road and it fixed the minimum distances to improve bus services.

This literature stated that increasing the number of vehicles improves transport services in a city followed by reducing passenger transportation problems (Nguyen, 2019). In this regard, the suggestive design has been recommended that public transport providers in Dubai increase the number of buses, which will help to reduce the issue of slow bus and transportation problems. Therefore, it can be stated that suggestive design is far better than the universal method of transportation. By keeping an eye on the above discussion, it has been identified that suggestive design for the transport services will improve transport facilities and reduce the burden of transportation issues. In addition, the suggestive design for the transport system will improve the transport services for the physically disabled people in Dubai.

Analyse contribution factors towards suggestive design

This section is going to keep an eye on Google Maps and identify the bus stations in Dubai and the result is presented below.

The above outcomes from the Google map indicate that a lot of bus stations are identified in Dubai including DMCC metro bus station, Emirates metro bus stop and many more (Google.com, 2022). Therefore, by focusing on the above data, it can be stated that multiple bus stops are identified in Dubai.

By keeping an eye on the above bus map in Dubai, it has been identified that a collapse of the entire bus network including bus station, number of buses and route of buses in Dubai. By keeping an eye on the above data, it is difficult to identify the route of the local buses (Ontheworldmap.com, 2022). On the other hand, it has been identified that passengers in Dubai have faced significant issues due to overlapping bus routes on the map (Dubaihow.com, 2020). Therefore, the suggestive design is significant to continue the bus operation in Dubai.

Now this section is going to focus on both contributing and detractor factors and their impact on suggestive service design in Dubai those are discussed as follows.

Influencing factor

Technology factor

The suggestive bus operation method stated that transport service providers might implement GPS technology services in buses, which will allow the bus service in Dubai to promote equal services and reduce the burden of inappropriate transport issues. According to the technology acceptance model, there are two types of factors including perceived usefulness and perceived ease of use (Manis and Choi, 2019). This model believes that perceived usefulness and perceived ease of use influence the behaviour of an individual towards technology and it promotes technology-advanced behaviour. It has to be mentioned here that technology acceptance models influence the behaviour of people towards new technology. In this regard, the suggestion for the public transport provider implementation of GPS tracker will play a significant role and it will lead people towards the new technology (Patra et al. 2018). This technology will reduce the issue of public transportation in Dubai. On the other hand, it has been identified that Dubai is one of the leading cities based on technological advancement in the Arab world. Therefore, by focusing on the above discussion, it can be stated that the implementation of GPS trackers in bus services may be effectively implemented in Dubai. In addition, the implementation of technology services will improve bus service in Dubai and reduce the transportation issue in this city.

Economic factors

The suggestive design stated that the bus services might implement a strategy for physically disabled people including flag services. In the context of suggestive design stated that in the context of physically disabled people, the transport service provider should focus on every person not only wheelchairs and normal people to improve transportation services. According to stakeholder theory, an organization needs to focus on every stakeholder along with shareholders to continue the business operation and ensure the growth of the organization (Jones et al. 2018). This theory believes that focusing on the needs and requirements of every stakeholder allows an organization to continue their growth and improve its development. It has to be mentioned here that stakeholder theory helps in supply chain management. In this aspect, the bus service provider may implement a strategy for all passengers not only for wheelchair people, which ensures the growth and success of people. Therefore, by focusing on the above discussion, it can be stated that focusing on the needs and requirements of every person and implementing flag service for physically disabled people will help to improve transportation services in Dubai. Here, by focusing on the above discussion, it can be stated that economic factors are another influencing factor that helps to improve transportation services.

Barriers factors

The suggestive design for transpiration indicates that transport service providers may implement equal services for all passengers regardless of their stability and activity. The suggestive design stated that equal services would improve transportation services in Dubai. However, Dubai has limited laws or legislation regarding equality (Birmingham.ac.uk, 2021). Limited laws and regulations in Dubai Regarding equality and diversity may create a significant effect. Therefore, focusing on the above discussion, poor legislation in Dubai, may create negative effects while implementing the proposed plan for the bus transportation system. Therefore, by keeping an eye on the above data, it can be stated that the equality factor will act as a barrier to the bus transportation system.

Areas of improvement

It has been identified that a lack of diversity and equality law may affect the implementation of suggestive plans (Birmingham.ac.uk, 2021). In this regard, the transport service provider may recruit people from different backgrounds and gather knowledge regarding the importance of diversity. In addition, Governments may promote equality and diversity awareness campaigns among local people, which help to reduce the burden of diversity-limited knowledge. It has to be mentioned here that effective knowledge regarding diversity helps to improve their engagement in new suggestive plans in transportation services. In addition, the engagement of people will help to reduce the issue of transportation. Therefore, the implementation of awareness and campaigns among people regarding diversity will help to address the issue of the bus network in Dubai and allow people to access significant transportation services.

Conclusion

This study can be concluded that a supply chain strategy will help the bus network in Dubai to reduce the issue of poor service and improve the satisfaction of passengers. This study has been focused on bus transportation services in Dubai and identifies issues in supply chain management. This assignment has identified that the bus network of Dubai has poor service due to improper management; passengers in Dubai have experienced a slow and minimum number of buses. In this aspect, this study has provided suggestions including implementing technology to track the location of buses and reduce the waiting time. Further, equality among people promotes the same service for every person regardless of their physical stability. This report has identified that economic factors and technological factors will influence the implementation of a suggestive strategy for the US network service in Dubai.

Reference list

Journals

• Abouelhamd, I., Radwan, I. and Abed, O., 2020. Conceptual Development Solutions for Traffic Jams & Accidents in Dubai City. Technische Universität Berlin.
• Jones, T.M., Harrison, J.S. and Felps, W., 2018. How applying instrumental stakeholder theory can provide a sustainable competitive advantage.Academy of Management Review,43(3), pp.371-391.
• Manis, K.T. and Choi, D., 2019. The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware.Journal of Business Research,100, pp.503-513.
• Nguyen, X.P., 2019. The bus transportation issue and people's satisfaction with public transport in Ho Chi Minh City.Journal of Mechanical Engineering Research and Developments,42(1), pp.10-16.
• Patra, J., Asode, S., Babhure, K. and Anjum, N., 2018. BUS TRACKER VIA GPS USING ANDRIOD APPLICATION.transportation,5(03).
• Taufik, M., Hudiono, H., Rakhmania, A.E., Perdana, R.H.Y. and Sari, A.S., 2021. An Internet of Things Based Intercity Bus Management System for Smart City.International Journal of Computing and Digital Systems,10.