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Considering numerous facets of the psychological core, Unilever is attempting to build consumer loyalty by marketing its product in this way. For example, the Dove "campaign for real beauty" exploited the internet's visibility and understanding of its usage to create advertisements. This ad is aimed at a wide range of customers, and everyone will appreciate it (Fithry, Hariyanto and Utami, 2021). Additionally, Ragù made good utilisation of the internet and the visibility that comes with social media in order to engage with its consumers and learn about the challenges parents have in persuading their children to eat healthy foods.
Psychological Factors
Social Factors
Economic Factors
Schiffman’s Model of Consumer Behaviour
Input
External impacts are used in this model of consumer behaviour as sources of knowledge about a product and to affect a customer's product-related beliefs, behaviour or sentiments in this model. For Unilever's marketing strategy, it is a simple endeavour to educate people about their goods and persuade them to buy them. The corporation employs a defined marketing plan that combines the product, media advertising, price policy, and a carefully chosen set of supply networks to best fit their product and get it from maker to customer (Eger et al., 2021). Customers' purchasing decisions are strongly influenced by their social circle. Non-commercial factors make up the majority of social influences. When it comes to buying choices, social class and culture have a significant effect in the way customers assess things.
Process
The customer decision-making procedure is significantly more complicated than depicted. Decision-making is at the heart of this model's procedure. P
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