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Service Marketing can be termed as the strategy that promotes some intangible advantages, which are delivered by the business to the customer. The report is based on Virgin Atlantic which is a British Airline headquarter in the UK. In the present scenario, the company expanded its business to many products like Virgin cola wedding gowns along with financial services (Spitz, 2022). The report includes the SWOT analysis of Virgin Atlantic and the challenges faced by the company in service marketing. It also covers the discussion about threats through the lens of theoretical principles of the Virgin Atlantic.
As it’s by now already can be identified that Virgin Atlantic has made a brand name Within the UK among its top competitors like British Airways and EasyJet, but one important point cannot be noted that because of the Covid-19 situation across the world the company is going through few of the issues, particularly in the service marketing segment. Particularly for the service based industry keeping the services high end to satisfy its customers has become one of the major challenges in the current days. And in the same manner Virgin Atlantic is also going through the issues which have been discussed in detail below:
Seeing the principle of service marketing, particularly for this situation using the service marketing mix as the theoretical principle will work best. Usually, the concept of the service marketing mix can be defined as the mix of various factors of amenities advertising which organizations deploy to interact their corporal as well as brand message to the clients.
Below mentioned are some of the suggestions that might help make the threats into opportunities in the upcoming times.
The overall study has helped in understanding how service marketing plays a very important role in the case of Virgin Atlantic. From the study, it has also been identified that apart from various strengths and opportunities still they are facing some major challenges that are affecting the brand image, and also due to the threats they are losing customers and employees too. Also, in order to deal with the threats some suggestions have also been provided that might help the company in dealing with it.
Bhasin, H., 2018. SWOT Analysis Of Virgin Atlantic. [Online] Available at: https://www.marketing91.com/swot-analysis-of-virgin-atlantic/ [Accessed on 12 July 2022]
Bello, A.T., 2020. A Strategic Analysis of Virgin Atlantic's Customer Relationship Management (CRM). University of Bedfordshire.
Morza, N.Y., 2018. Swot-analysis for «Belavia»’s competitive strategy.
Prananta, W. and Wijaya, A.P., 2020. Business Environment Strategy: Is Sale Through Online System Important? A SWOT Analysis Approach. Indonesian Management and Accounting Research, 19(1), pp.1-16.
Rajee Olaganathan, D., Miller, M. and Mrusek, B.M., 2020. Managing safety risks in airline maintenance outsourcing. International Journal of Aviation, Aeronautics, and Aerospace, 7(1), p.7.
Spitz, M, D., 2022. Service Marketing Tips & Tactics For 2022. [Online] Available at: https://www.mayple.com/blog/service-marketing [Accessed on 12 July 2022]
StudyCorgi. 2020. 'Virgin Atlantic Airways in the United Kingdom'. 14 October. Available at: https://studycorgi.com/virgin-atlantic-airways-in-the-united-kingdom/ (Accessed: 12 July 2022).
Whitehorn, W., 2020. RICHARD BRANSON AND THE VIRGIN GROUP OF COMPANIES IN 2002. Marketing News.
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