MGBBT2PPM Principles of Operations Management Assignment Sample

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Introduction

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Operations management (OM) is all about the managing each operation efficiently which support the organizational goals. The procedure of business is mainly focuses on the improvement activities of holistic process. This can help in getting the better result which includes the faster delivery and better product quality. The aim and objective of essay is to highlight the interplay of operation management within tourism sector. Further, report will also develop understanding about the principles associated with operation management. This also offers the method for day to day procedures in which the business can understand to operate and work together. The report will delve into the how the transformation of input and output functions within the tourism sector. The report also emphasises on the synchronization among the all-encompassing business and operations strategy. The report will address the performance of the companies in the level of operation. The report will discuss about the procedure of design, especially standardisation which can streamline the tourism experience. The report will delve into the role of process mapping and significant in elevating visibility in personalise experience of customers.

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Section 1

Discussing the functioning of input-transformation-output model within a tourism context

The operation management in the tourism industry helps in managing daily sites prominently. For providing amazing experience to the guest emphasis is placed on making optimum utilization of resources (Wisner et al, 2021). This in turn facilitates uninterrupted operations and thereby helps in achieving goals.

The input & output analysis can be used to determine the role as well as significance of the different economic value, employment and incomes. This also analyses about the economic condition which already exists. Within the tourism sector, this encompass on the resources of the transportation in some factors like as the local expertise. The input and output transportation procedures showcases about the how the resources, material and activities comes in the process of manufacturing inputs (Operations management in the tourist industry, 2023). The inputs are dependent on the numerous procedure of the transformation which mainly includes the dining, transportation and some other tour guides. For illustration, the tourism industry is focusing on organizing a tour for the Zoo or national park. This can required some guides which are skilled, equipment and permits for entering in the park. Via the procedure of the transformation, the main inputs are emphasis on the safe experiences for the each tourist. In the case of output, by reaching the experiences it can include the immersive experiences for the tourists. This involves the exploration of the nature and gain knowledge about the environment.

Defining how supporting functions interact with operations management

The supporting culture is essential part within the tourism sector for getting the desired level of outcome. The Support functions are highly related to the departments working within the tourism sector. This can offer back functions which assist some other activities and department without being included directly with the delivery of services and products. This makes sure about the satisfaction of the customers.

Supply chain management: The distribution and production of the products and services is the key factor in the tourism business. This can fulfil the needs of the travellers in the different aspects which is crucial in tourism sector (Krajewski and Malhotra 2022). This including every adventure travel and strong supply chain management which can improves the experiences within the tourism sector.

Human Resources: In the tourism sector, the skilled people are important for offering quality services. The HR practices such as performance evaluation, regular trainings and time scheduling. The optimization of the human resources can help in developing the work environment which additionally increases the satisfaction of the travellers.

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Customer services: The customer services are the main aspect of the tourism industry. The best services can increase the loyalty of the consumers within the industry (Cai and Pu?ya? ?ala??-Ad-Di?ni?, 2018). The principles of the operation management offer the resolution of the issues from the customers, regular reviews from the customers to improve the services.

Highlighting how servitisation is revolutionising tourist offerings and experiences.

The servitization make sure about to develop the sustainable revenue sources which help in keeping the competition. This can help improving the relationships with the customers in the tourism sector (Reid and Sanders 2019). The servitization includes the solution of the services reshape the offerings and tourist experiences. For instance, the hotels and restaurants adopt the approaches for the location attraction and best guides. This enhances the all services and adds values to the services within the tourism sector.

Section 2

Exploring the synchronisation between operations strategy and overarching business strategy

The framework of the essential document and desired future in this it defines about the overall development of the tourism sector, responsibilities and process of the monitoring. This concept of the sustainable development is aligning with the most of the tourism planners.

In the tourism sector, the operations strategy is align with the current trends to support the company’s goals, mission and vision. The synchronisation makes sure about the overall activities and decisions with the profitability and strategic goals of the tourism sector. The synchronisation is known as the “Strategic alignment” which seems important to improve the overall long term success and performance. The strategic is aligned with the projects, goals and daily activities of the mission and vision of the organization (Johnston et al, 2021). The tourism industry is mainly focused on the cost leadership which minimise the price and offer the best prices. This also includes the use of optimization resources; upgrade the economical scale (Kumar 2022). For instance some airlines like Ryanair which offers services at low cost which can only be done through effectual operation management. The affordable services with the quality can easily satisfy the customers and develop the loyal customer base.

Within the differentiation strategy is mainly focused on the unique experiences to fulfil the target. The operational decisions emphasise on the providing best services, personalisation and innovatory process. For instance, some cruises which are luxury offer the best services and provide the premium experiences for the customers. The customer services are linked with the premium services for the customers (Mahmood et.al, 2020). The focus strategy in the tourism industry offers the significant services. For example, some tour operators are offers the adventure to the small groups and make sure about the best selected destinations for the customers.

Defining trade-offs in performance at the operational levels within tourism industry

In the operation management each and every decision includes the trade-offs, this includes the compromises and some best decisions. This can help meet the organizational goals and needs of the company within the tourism sector (Liebler and McConnell 2020). The trade-off is kind of situation where focus placed on the losing the aspect of quality which provides something in return and gain the quality (Trade-offs in operations strategy, 2023). The trade-off between the performance and indicates of the securities measure the effectiveness.

Cost Vs. quality: The trade-off of the cost is linked with the tourism businesses, this helps in measuring the cost efficiency (Legrand et.al, 2022). The cost cutting is including the operational expenses of the automation. This can help in satisfy the customers and increase the brand image.

Flexibility Vs. efficiency: The balance in the efficiency of the trade-offs within the tourism industry. This can help in enhancing the overall operational management; this can disrupt the market condition. This might limit the resources of changing demand and condition of the market (Soundaian 2019). This can maintain the flexibility and operations of the cost effectiveness. For example, the tours operators such as Jet2 holidays and ABTA can face the challenges in the customizable; this can put impact on the direct operations.

Section 3

Discussing how process design, especially standardisation, can streamline and enhance tourist experiences

In tourism sector, visitor’s experiences and development as well as design of products & services are highly interrelated. This can create more innovation and diversification in the tourism industry which increase the competitiveness. This can increase the overall experience in the tourism sector and include the process of mapping.

The participation in the some tourist standards are crucial for the tourism industry which determine about the quality services and increase the reach of industry and respond to the changes in the global level (Rosli et al, 2023). The procedure of standardize makes sure about the proper delivery of services with the appropriate destination. This helps in enhancing the trust of tourist who is more concern about the quality services. For instance, the organization Marriot which is the popular in the hotel chains, this maintains the quality services and offers the best services to the customers across the world. To streamline the operations which can helps in reducing the challenges and gain the high level of productivity (Godovykh and Tasci, 2020). For the all tour operators who offer the best practices to make use of the optimising resources. This can help in achieving the best level of offerings for the customers). For instance, tours operators can work on standardising the protocol and increase the customer satisfaction. The quality control helps in standardise the product quality, this helps in setting benchmark. Through the operations the operators can find out the areas for the improvement and development for smooth operations (Swink et.al, 2020. For instance, some airlines may focus on the safety of the passengers which is the key aspect of the tourism industry. These operations are effective for the tour services and make the customer happy by best service offerings.

Assessing the role of process mapping and its significance in personalising customer experience & triggering positive emotions within tourists

The main purpose of the process mapping is improving the efficiency of the tourism sector. The process maps offers insight into the procedure which helps in brainstorming the new ideas and increase the communication. This involves the activities, touch point. This can gain the experiences of the customers. The main role of the mapping is making the design of the customer experiences. The process mapping can help in improving the visibility in customer journey (Ansorena 2022). By having reviews from the journey of customers so the tourism business can work according to the demand and need of customers. For instance, the theme part can make use of the mapping procedure according to the overall experiences of the customers. The process mapping focuses on the experiences of customers by understanding about the services. The personalise offerings according to the demand of customers and recommendations (Bubnovskaya et.al, 2022). For example, some travel agencies which are operating in the online bases, these emphasis on the journey mapping to know about the experiences of each customer. The process of mapping designs about and provides information about the memorable experiences of the tourist. This can create strong emotional experiences with the customers and this increase the overall customer loyalty (So, Li and Kim, 2020). For instance, some hotels and restaurants offer the some welcome drinks and exclusive dining experiences to develop their impressions on the customers.

CONCLUSION

By concluding the report it delves into the principles of the operations management, these are stringent quality controls, proper planning and placement of the workers. The report emphasis on the input transformation output model which can be functions within the tourism industry. This analysis is crucial for the tourism sector to determine the role of the incomes, economic values and experiences of the tourists. The report demonstrates synchronisation between the overarching business and operations strategy. Within the tourism sector it is align with the goals of the organization. This procedure makes sure about the profitability within the sector. The report addresses the trade-offs in the performance in the operational level. The report explores about the trade-offs performances at the operational levels. This makes sure about the each decision and comes with the best decisions. This also works well with the cost effectiveness with the quality. The process mapping is essential for improving the efficiency in the tourism industry.

References

Books and Journals

  • Ansorena, I.L., 2022. Modelling queues at ferry stations: principles and application. International Journal of Services and Operations Management, 41(3), pp.357-368.
  • Bubnovskaya, T.V., Gadzhibek, V.P. and Kim, T.V., 2022. Economic education: Principles for operating budget development to control trading network. Revista on line de Política e Gestão Educacional.
  • Cai, L.A. and Pu?ya? ?ala??-Ad-Di?ni?, 2018. Quality services and experiences in hospitality and tourism. Bingley: Emerald Publishing
  • Godovykh, M. and Tasci, A.D., 2020. Customer experience in tourism: A review of definitions, components, and measurements. Tourism Management Perspectives, 35, p.100694.
  • isner, J.D., Tan, K.C. and Leong, K., 2021. Principles of supply chain management: A balanced approach. South-Western, Cengage Learning.
  • Johnston, R., Shulver, M., Slack, N. and Clark, G., 2021. Service Operations Management 5th edition. Harlow: Pearson Education Limited.
  • Krajewski, L.J. and Malhotra, M.K., 2022. Operations management: Processes and supply chains. Pearson.
  • Kumar, R., 2022. Operations management. Jyothis Publishers.
  • Legrand, W., Chen, J.S. and Laeis, G.C., 2022. Sustainability in the hospitality industry: Principles of sustainable operations. Taylor & Francis.
  • Liebler, J.G. and McConnell, C.R., 2020. Management principles for health professionals. Jones & Bartlett Learning.
  • Mahmood, M.M., AL–Abady, A.W.H. and AL–Keeki, G.M.A., 2020. The extent to which production and operations managers are aware of social responsibility principles of supply chain management: a pilot study in karwanchi company for soft drinks, health water, juices, ltd. AL-Anbar University journal of Economic and Administration Sciences, 12(29).
  • Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John Wiley & Sons.
  • Rosli, M.F., Muhammad Tamyez, P.F. and Zahari, A.R., 2023. The effects of suitability and acceptability of lean principles in the flow of waste management on construction project performance. International Journal of Construction Management, 23(1), pp.114-125.
  • So, K.K.F., Li, X. and Kim, H., 2020. A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda. Journal of Hospitality & Tourism Research, 44(2), pp.178-200.
  • Soundaian, S., 2019. Principles of Management. MJP Publisher.
  • Swink, M., Melnyk, S.A. and Hartley, J.L., 2020. Managing operations across the supply chain. McGraw-Hill.
  • Online
  • Operations management in the tourist industry, 2023. Online. Available through <https://nerdyseal.com/operations-management-in-the-tourist-industry/>
  • Trade offs in operations strategy, 2023. Online. Available through <https://op-scm.com/trade-offs-in-operations-strategy/#:~:text=Organizations%20often%20have%20to%20make%20trade%2Doffs%20between%20different%20performance,their%20specific%20goals%20and%20circumstances.>

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