Marketing Processes and Planning (MPP) Assignment Sample

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Assignment 1: Explain the role of marketing and how it interrelates with other functional units of an organisation

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Introduction

Greetings and salutations to all, and we appreciate your presence here today. We are excited to be a part of this webinar, which aims to introduce younger people to the fascinating field of marketing. We are enthusiastic in studying consumer buying habits and market conditions as junior marketers at Lush Cosmetics. We'll cover a wide range of topics in our talk, including monitoring patterns, predicting sales, and determining rivals and customer tastes. Come along as we explore the intriguing world of marketing and how it influences corporate strategy.

The concept and role of marketing in the 21st century

Within the 21st century, the notion, as well as the function of marketing, has developed to a great extent, motivated by fast progressions in technology, moving shopper ways of behaving, and globalization. marketing isn't just about selling items or administrations; it includes an all-encompassing way to deal with comprehending client needs, making esteem, serious areas of strength for building, and driving manageable development for associations. At its centre, marketing is the method involved with recognizing, expecting, and fulfilling client needs beneficially. It includes a scope of exercises and tasks pointed toward making, conveying, conveying, and trading contributions that have an incentive for clients, clients, accomplices, and society at large(21st Century, 2002).

The various segments and functions inside marketing can be ordered into a few key parts:

• Market Research and Examination: This includes assembling and investigating information on purchaser inclinations, market patterns, contender methodologies, and industry elements.
• Item Improvement and Progression: Marketing assumes an essential part in growing new items or administrations that address client needs and separate the association from contenders.
• Branding and Communication: Building areas of strength for a character and imparting it really to the main interest group is fundamental for making brand mindfulness, upgrading brand discernment, and encouraging client faithfulness.
• Customer Relationship Management (CRM): Building and supporting associations with clients is imperative for long-haul achievement. CRM systems centre around understanding client needs, tending to worries, giving customized encounters, and cultivating client devotion and support (Wirtz, 2014).

The larger company environment as well as goals are intricately linked to the marketing department's role. It acts as an intermediary among the company and the outside world, converting consumer and customer input into practical plans that spur expansion and prosperity.

Marketing supports organizational goals through:

• Boosting earnings and sales goals with efficient marketing and client-acquisition tactics.
• gaining an advantage over others by improving market positioning and brand repute.
• Locating untapped markets and extending the company's footprint into other industries or regions.
• Promoting efforts for product development and technological advancement that address changing consumer demands and tastes (Lee,2014).

Roles and responsibilities in marketing

About the marketing climate, the job of marketing is diverse and dynamic. Marketing goes about as the point of interaction between the association and its outside climate, incorporating different partners, patterns, and cutthroat powers. It includes figuring out market elements, customer conduct, administrative structures, mechanical progressions, and socio-social variables to form compelling techniques that drive business achievement. One of the essential jobs of promoting in the marketing climate is to lead far-reaching statistical surveying and examination. This involves gathering information on shopper inclinations, contender procedures, industry patterns, and macroeconomic pointers to recognize potential open doors and dangers in the market scene. By examining market information and patterns, advertisers can pursue informed choices in regard to item advancement, estimating procedures, circulation channels, and limited-time exercises. Marketing likewise assumes a critical part in forming shopper discernments and impacting buying choices(Marketing Donut, n.d.). By means of tactical branding, situating, and correspondence endeavours, advertisers endeavour to separate their items or administrations from contenders and make convincing offers that resound with main interest groups. Viable showcasing efforts influence buyer experiences and emotional triggers to assemble brand devotion and drive client commitment. Moreover, marketing works with market divisions and focuses on, permitting associations to fit their contributions to explicit client fragments with unmistakable requirements, inclinations, and purchasing ways of behaving (Jobber and Ellis-Chadwick, 2016). By understanding the assorted necessities of various market sections, advertisers can foster altered showcasing procedures and informing that resound with main interest groups and drive transformation rates. With regards to interrelationships among marketing and other useful units of an association, marketing fills in as a cooperative power that coordinates and adjusts different divisions towards normal business targets. Marketing interfaces intimately with deals, item improvement, activities, money, and HR to guarantee consistent execution of advertising methodologies and drives. For example, advertising works together with outreach groups to foster compelling deals enablement devices, lead age techniques, and client commitment strategies. By adjusting showcasing and deals endeavours, associations can advance the client excursion and improve transformation rates.

Regarding the chosen firm, Lush Cosmetics, marketing plays an important part in the business's performance within the cosmetics as well as the personal care sector. As Junior Marketing Analysts at Lush, our roles include researching market developments, evaluating rival tactics, obtaining buyer information, and creating creative advertising initiatives that appeal to Lush's customer base. We work collaboratively with teams from various departments to guarantee consistency and cooperation across all business components, particularly sales, marketing, operations, retail, and product creation. Robust interdepartmental ties and the use of our advertising skills help Lush fulfil its objective of offering its clients all across the world premium, responsibly obtained, and ecologically conscious skincare products.

The marketing function works and interacts with other departments in the selected organization

With regards to Lush Cosmetics, the marketing capability works inside a powerful outer and inward climate, where different variables impact its collaborations with different offices and its arrangement with the association's vision, mission, and reason.

Considering the external environment, Lush works in a profoundly cutthroat beauty and personal care area described by fast changes in purchaser inclinations, arising patterns, administrative changes, and technological progressions. The cosmetics business is likewise intensely impacted by socio-social variables, natural worries, and moral contemplations, which shape purchasers’ ways of behaving and buying choices. Inside, Lush cultivates a culture of development, maintainability, and social obligation, reflected in its central goal to give top-calibre, morally obtained, and naturally reasonable magnificence items. The association's vision is to move people to embrace taking care of their customs while supporting basic entitlements, natural protection, and civil rights. Inside this unique situation, the showcasing capability at Lush assumes a basic part in driving brand mindfulness, encouraging client commitment, and advancing the organization's qualities and ethos. Marketing works together intimately with item improvement, deals, tasks, and retail groups to guarantee arrangement and lucidness across all parts of the business(HN Global, n.d.). Marketing communicates with item advancement groups to distinguish market patterns, assemble buyer bits of knowledge, and illuminate item development drives. By figuring out shopper inclinations and market elements, promoting impacts item improvement choices, bundling plans, and detailing decisions to meet developing client needs and inclinations. Advertising additionally works together with outreach groups to foster coordinated showcasing efforts, limited-time methodologies, and retail enactments that drive people strolling through, support deals, and improve client steadfastness. By adjusting showcasing and deals endeavours, lush guarantees a consistent client experience across different touchpoints, including on the web channels, retail locations, and virtual entertainment stages(CIM, n.d.).

Moreover, marketing works intimately with the activities and store network groups to guarantee ideal conveyance, advance stock administration, and limit natural effects all through the worth chain. Lush's obligation to supportability and moral obtaining is reflected in its showcasing correspondences, bundling materials, and store network rehearses, which reverberate with ecologically cognizant purchasers. In supporting the more extensive hierarchical setting, the advertising capability at Lush adds to the acknowledgment of the organization's vision, mission, and reason by:

• Advertising Lush's qualities and ethos: Promoting efforts and correspondences feature Lavish's obligation to remorselessness-free, naturally maintainable, and morally obtained magnificence items, reverberating with buyers who line up with these qualities.
• Improving brand mindfulness and notoriety: Through essential marking, narrating, and experiential promoting, Rich forms serious areas of strength for a personality and encourages emotional associations with clients, workers, and partners.
• Driving business development and benefit: Marketing drives deals, grows market reach, and draws in new clients, supporting Rich's monetary targets and long-haul maintainability (Wirtz, Tuzovic and G. Kuppelwieser, 2014).

Conclusion

In a nutshell the marketing department at Lush Cosmetics works in an ever-changing both inside and outside setting that is defined by shifting customer tastes, criticism from competitors, and company ideals. Marketing serves a critical role in generating recognition of the brand, developing relationships with consumers, and advocating Lush's philosophy of ecological and ethical business practices via coordinated efforts with the product creation, marketing, activities, including retailing teams. Lush uses its advertisement function to promote environmentally and socially conscious goals in addition to driving economic expansion and financial performance by matching marketing techniques that the business's objectives, mission, and cause.

Assignment 2: Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.

Marketing mix for two product lines

Lush Cosmetics has broadened its line of merchandise portfolio by introducing fresh lines of perfumes and watches, all while upholding its fundamental principles of ethical business conduct, environmental responsibility, and pure ingredients. The following analysis can be applied to the enlarged marketing strategy for these fresh product lines:

Product 1: Fragrances

 Lush Fragrances will offer customers with an aromatic experience influenced by nature whilst embodying the brand's dedication to premium, environmentally produced materials. Lush Fragrances' expanded marketing mix consists of the following:

1. Product: A wide variety of fragrances created with natural medicinal plants, aromatic oils, and biodegradable components would be available at Lush Fragrances. Every scent would convey a narrative derived from the natural world, encapsulating the very essence of verdant scenery, vivid flowers, and exotic spices.
2. Price: In the perfume marketplace, Lush Fragrances will be marketed as high-end products, representing the brand's dedication to excellence, long-term viability and workmanship. The price plan would highlight the benefits of using natural products and environmentally friendly manufacturing techniques, attracting customers who place a high value on originality and responsibly sourced goods(Lake, 2021).
3. Place: Lush Fragrances will be sold via its web safeguard, numerous physical stores, and a few third-party sellers. Retail sites for the business would function as fully immersive situations, allowing patrons to engage all five senses as they wander through the wide variety of perfumes.
4. Promotion: Lush's campaign marketing for Fragrances would feature the brand's one-of-a-kind way of dealing with fragrance creation, underlining the utilization of regular fixings, moral obtaining rehearses, and imaginative fragrance mixes. Through narrating, visual symbolism, and experiential initiations, Lush would make convincing stories that reverberate with shoppers looking for true and supportable scent choices.
5. People: Lush's staff would serve an urgent part in teaching and motivating clients about Scents, sharing their mastery and enthusiasm for fragrance creation. With top-to-bottom information on scent notes, mixing methods, and manageability rehearses, Lush workers would draw in clients in significant discussions and guide them towards aromas that mirror their singular inclinations and values.
6. Process: Lush Fragrance would be created utilizing customary perfumery strategies joined with present-day development. The brand would focus on straightforwardness and maintainability all through the aroma creation process, from fixing obtaining to planning and bundling.
7. Physical Evidence: Lush Fragrance would be bundled in eco-accommodating and recyclable materials, mirroring the brand's obligation to natural stewardship(Beltis, 2021).

Product 2: Lush Watches

By combining fashion, long-term viability and utility, Lush Watches will provide customers with watch that embody the brand's values of meticulous design and exquisite workmanship. For Lush Watches, the expanded marketing mix consists of:

1. Product: Environmentally conscious linens, salvaged timber, and reused metals are just a few of the ecological components that go into making Lush Watches' well-designed wristwatch. Each timepiece would appeal to people who value ecology and style by fusing classic design with innovative functionality.
2. Price: Lush Watches will be marketed in the market for watches as high-end devices, representing the brand's dedication to long-term viability responsible manufacturing practices, and high-quality products. The price plan would appeal to customers looking for distinctive and ethical choices for their lives by highlighting the importance of quality workmanship, dependability, and ecologically conscious style.
3. Place: Lush Watches would be circulated through Lavish's retail locations, online stage, and select eco-cognizant retailers. The brand's retail stores would exhibit a different scope of watches, furnishing clients with vivid shopping encounters that commend craftsmanship, development, and maintainability (MindTools, n.d.).
4. Promotion: Lush's advertising lobbies for Watches would underscore the brand's devotion to maintainability, featuring the utilization of eco-accommodating materials, mindful assembling processes, and memorable plan style.
5. People: Lush's staff would act as representatives for Watches, exemplifying the brand's upsides of craftsmanship, manageability, and style. With aptitude in watchmaking, materials, and planning, Lush representatives would give customized direction and help to clients, encouraging significant associations and building trust.
6. Physical Evidence: Lush Watches would be introduced in eco-cognizant bundling produced using reused materials, mirroring the brand's obligation to decrease waste and advancing maintainability (Parment, Kotler and Armstrong, 2016).

Marketing strategies and tactical approaches adopted by each business

The promoting procedures and strategic methodologies embraced by every business or specialty unit assume a vital part in adding to the general progress of the associations in gathering their business goals.

On account of Lush Fragrances, the advertising procedure rotates around realness, supportability, and experiential narrating. By underscoring the utilization of regular fixings and moral-obtaining rehearses, Lush positions fragrance as a top-notch contributions that appeal to naturally cognizant shoppers. The brand's promoting strategies incorporate vivid in-store encounters, drawing in web-based entertainment content, and key organizations with influencers and supporters of the environment. These strategies drive brand mindfulness and client commitment as well as build up Lush's obligation to moral commercialization, adding to its standing as a forerunner in reasonable excellence. Also, Lush's accentuation on narrating and tangible encounters makes profound associations with shoppers, cultivating brand steadfastness and promotion in the serious scent market (Barker, 2017).

However, Lush Watches embraces a marketing technique focused on craftsmanship, development, and supportability. The brand's watches are situated as exceptional extras that mix immortal plans with eco-accommodating materials and dependable assembling processes. Lush's advertising strategies centre around featuring the quality, solidness, and exceptional plan style of its watches through outwardly convincing efforts, item exhibits, and computerized narrating. By utilizing its standing for moral creation and plan development, Lush Watches requests to customers who look for a snappy yet cognizant way of life decisions. In addition, the brand's accentuation on straightforwardness and genuineness reverberates with present-day customers who focus on moral and manageable utilization designs, adding to its outcome in gathering business targets.

Lush Fragrances and Lush Watches have implemented advertising approaches and analytical tactics that are mostly in line with their basic principles, target audiences, and contemporary environments. Genuineness, environmental responsibility, and relationships with consumers are the three things that both companies put first in their marketing campaigns. They use these ideas to differentiate their brands, win over new customers, and expand their businesses. Lush Fragrances and Lush Watches give to the overall achievement of Lush Cosmetics in satisfying its company goals for creativity, environmental responsibility, and revenue in the beauty and lifestyle business by continually offering compelled brand experiences as well as goods that connect with customer tastes and goals.

Conclusion and recommendation

Overall, it can be concluded that, as Lush Beauty Care Products plans out its marketing procedure for the new 'Sumptuous' product offering, it can draw significant experiences from the lengthy promoting blend examination of existing extravagance items like scents and watches. By looking at effective advertising methodologies and strategies utilized by brands like Chanel and Rolex, Lavish can recognize key standards and ways to deal with apply to its product offering launch.

First and foremost, Lush ought to focus on legitimacy and maintainability in its promoting methodology for the 'Luxury' product offering. Purchasers progressively esteem straightforwardness and moral practices, particularly in the extravagance fragment. By stressing the utilization of normal, morally obtained fixings and economical creation processes, Lush can separate its items and appeal to ecologically cognizant purchasers. Second, the core components of Lush's advertising plan ought to be narrative and experience advertising. Companies such as Chanel and Rolex are excellent at telling stories about their goods that touch customers' emotions. Lush has the ability to create stories that have meaning for customers and convey a feeling of luxury and elegance by utilizing its heritage, values, and dedication to ecological and communal issues (Jobber and Ellis-Chadwick, 2016). In addition, Lush ought to use a combination of marketing channels to successfully connect along with connect the demographic it is targeting. Lush may establish a consistent customer experience throughout multiple interactions, generating customer recognition, fascination, and conversion through immersive shopping trips, interesting digital content, and promotional campaigns. In addition, Lush ought to focus on client commitment and customized encounters in its marketing procedure for the 'Luxurious' product offering. Building solid associations with clients through customized correspondence, remarkable help, and local area commitment can cultivate brand reliability and promotion, driving long-haul achievement and productivity. At long last, persistent checking, assessment, and variation are fundamental for the outcome of Lush's showcasing technique. By examining customer criticism, market patterns, and serious elements, Lush can refine its methodology, streamline asset allotment, and take advantage of rising chances in the extravagance fragment.

Conclusively, by implementing these suggestions through its marketing plan for its forthcoming 'Luxurious' product line, Lush can establish its reputation as a pioneer in moral luxury, attracting discriminating customers who value genuineness, long-term viability and significant buying encounters. In the cutthroat luxury marketplace, Lush can create an appealing value concept that connects with customers and fosters long-term development by focusing on client needs, implementing innovative strategies, and upholding its basic values(Lake, 2021).

Assignment Brief 3: Marketing and Media Plan

A strategic marketing plan links with the overall organisational mission, corporate strategy and objectives

The tactical marketing plan for the new 'luxury' product offering at Lush lines up with the association's main goal of giving top-calibre, morally obtained, and naturally supportable excellence items. By situating the new product offering as particular yet correlative to existing contributions, the advertising plan supports Lush's obligation to development, supportability, and consumer loyalty. The striking showcasing procedure and strategic activities framed in the arrangement are intended to drive brand separation, client commitment, and business development while remaining consistent with Lush's fundamental beliefs and corporate targets(Ritson, 2021).

SMART objectives

Specific Task	How will you measure success?	Is it achievable?	Is it worth it?	When will you do it by?
Launch a marketing campaign for the new 'luxury' product line	Increase in sales revenue, market share, and brand awareness	Yes, with adequate resources, planning, and execution	Yes, it aligns with organizational objectives and goals	Within the next 2 months
Develop targeted social media content for the 'luxury' products	Increase in social media engagement metrics	Yes, with a focused content strategy and dedicated resources	Yes, it enhances brand visibility and customer engagement	Within the next 4 weeks
Secure partnerships with influencers in the luxury beauty niche	Number of partnerships established and reach metrics	Yes, by identifying and approaching relevant influencers	Yes, it amplifies brand credibility and reach	Within the next 6 weeks
Conduct customer surveys to gather feedback on the new products	Percentage of positive feedback and product satisfaction	Yes, by implementing survey tools and analysing responses	Yes, it informs product improvements and marketing strategies	Within the next 3 months
Evaluate media campaign performance through KPIs and metrics	Media impressions, click-through rates, and conversion rates	Yes, by setting clear KPIs and tracking performance metrics	Yes, it assesses campaign effectiveness and ROI	Within the next 1 month

Marketing research to support the new product line launch

Extensive showcasing exploration will educate the effective introduction regarding the new product offering. We'll distinguish market patterns, purchaser inclinations, and serious methodologies through market investigation, contender evaluations, and customer overviews. This information will direct item situating, estimating systems, and limited-time endeavours. By understanding objective socioeconomics, market holes, and purchaser conduct, we'll moderate dangers and upgrade showcasing drives to boost item acknowledgment and benefit. Through thorough examination, we guarantee that the new product satisfies market needs, reverberates with buyers, and aligns with our authoritative objectives for supported achievement (Examples, 2023).

Situational analysis

Marketing audit

Strengths	Weaknesses
Strong brand image	Limited product range
Ethical sourcing	High pricing
Innovative products	Limited market reach

Opportunities	Threats
Growing luxury market	Intense competition
Emerging consumer trends	Economic downturn
Expansion into new markets	Regulatory changes

PESTLE

Political	Economic
Regulations on cosmetics	Economic stability
Trade policies	Consumer purchasing power

Social	Technological
Trends towards natural products	Advancements in manufacturing

Legal	Environmental
Compliance with product regulations	Sustainable sourcing

 5 C’s

Company	Powerful brand worth Moral exercises
Competitors	Business sector share Item offerings
Climate	Market pattern Industry factors
Customer	Demographics Inclinations
Collaborators	Vendors Distributors

Tactical actions

The goal of tactical activities is to carry out the strategic advertising strategy in an efficient manner through targeted stages and efforts. These tasks include reaching out to celebrities, utilizing social networking platforms to reach and interact with the intended demographic, planning events for promotion, improving marketing channels, and initiating specific marketing campaigns. Furthermore, doing market research, honing product message, maximizing pricing tactics, and improving customer service encounters are examples of tactical measures. In an increasingly competitive marketplace, companies may raise sales, build consumer interest, raise their visibility, and eventually accomplish their commercial objectives by carrying out these tactical operations with reliability and precision (McDonald, 2007).

Control and monitoring measures

Control and Monitoring Measures	Metrics to Measure Success
Implementing Key Performance Indicators (KPIs)	Return on Marketing Investment (ROMI): Assessing the profitability of marketing efforts relative to investment.
Regularly reviewing sales performance	Customer Lifetime Value (CLV): Estimating the total value a customer brings to the business over their lifetime.
Monitoring social media engagement	Sales growth: Tracking revenue increase attributed to the new product line.
Conducting customer satisfaction surveys	Market share: Evaluating the percentage of the luxury beauty market captured.
Analysing website and campaign analytics	Customer acquisition cost: Assessing the cost of acquiring new customers through marketing efforts (Barban, Cristol and Kopec, 1993).

Media Budget

Media Channel	Budget Allocation (USD)	Timeframe to Obtain
Digital Marketing	$50,000	6 months
Social media	$30,000	4 months
Influencer Marketing	$20,000	3 months
Print Advertising	$15,000	6 months
Television Ads	$25,000	6 months
Radio Advertising	$10,000	6 months

The goal of the advertising budget allocation is to increase participation and audience penetration through a variety of channels. To ensure widespread digital accessibility, the marketing sector is given the largest allocation of $50,000. This money is used to leverage online platforms such as website ads, search engine marketing, and display advertisements. With a budget of $30,000, social media uses sites like Facebook, Instagram, and Twitter to interact with the target market and increase brand recognition. Influencer marketing, a service which costs $20,000, is centred on working with important influencers to successfully reach specific demographics and magnify the brand's message. With a budget of $15,000, newspaper advertising aims to reach particular demographics and increase brand awareness in conventional periodicals. The $25,000 allotted for TV commercials aims to expose brands and draw in a wider demographic by means of storytelling through images. Finally, with $10,000, radio advertising increases brand recognition and stimulates listening with customized radio advertisements(Ritson, 2021).

Recommendations and rationale for selected and integrated multi-media activities

To meet showcasing targets inside the set spending plan, an essential portion of assets across incorporated sight and sound exercises is critical. First and foremost, digital marketing ought to be a critical part of the spending plan because of its expense viability and impressive range. This takes into consideration designated promoting, site improvement, and email missions to draw in the crowd. Social media advertising sticks to this same pattern, utilizing stages like Facebook and Instagram to assemble brand mindfulness and cultivate client commitment through convincing visual substance and intuitive elements.

Influencer marketing addresses one more compelling procedure affordable, empowering coordinated efforts with forces to be reckoned with who reverberate with the objective segment, intensifying brand informing and improving validity. Print promoting can target explicit specialty markets through distributions applicable to the extravagance magnificence portion, keeping up with brand perceivability among known buyers. TV promotions offer an expansive reach and visual effect, catching the consideration of a more extensive crowd and supporting memorability.

Radio advertising, while more restricted, fills in as a valuable channel to arrive at explicit socioeconomics and networks. By coordinating these mixed media exercises solidly, we guarantee a broadened way to deal with draw-in with shoppers across different touchpoints while expanding the effect of the designated spending plan, eventually driving brand mindfulness, client obtaining, and income development in arrangement with showcasing goals(Lake, 2021).

Appropriate digital, offline and social media channels for communication

For compelling correspondence, choosing suitable digital, offline, and social media channels is fundamental. In the computerized domain, channels, for example, Google Promotions and Bing Advertisements offer designated publicizing choices in light of search questions, guaranteeing perceivability to clients effectively looking for pertinent items. Furthermore, web-based entertainment stages like Facebook, Instagram, and Twitter give roads to mark narrating, drawing in visual substance, and direct collaboration with shoppers, enhancing brand mindfulness and encouraging local area commitment. Disconnected diverts like print publicizing in lavish way-of-life magazines and very good quality distributions take special care of well-to-do socioeconomics, utilizing the eminence and believability related to such media. TV promotions offer wide reach and effect, conveying brand information to a different crowd fragment. Moreover, radio promoting stays pertinent for restricted crusades, arriving at explicit geographic locales and segment bunches. A thorough and well-rounded strategy for communication is made possible through the integration of various media. Real-time analysis and insights are made possible by online platforms, allowing for quick ad and message targeting and optimization. Among astute customers, other avenues provide a brand with substantial and esteemed exposure, so elevating its image and credibility. Social media networks enable real-time communication and content created by users, which promotes company support and adherence. Businesses may maximize the effectiveness of their marketing campaigns by integrating online, off-line, and interpersonal sources effectively to produce a cohesive and holistic brand experience across many interfaces. This allows businesses to effectively connect and resonate with the people they want to reach. In the end, this integrated approach drives cooperation, acquisition of clients, and company growth by ensuring that the brand message remains uniform and reinforcing the company's positioning(Lee, Kozlenkova and Palmatier, 2014).

Full justification for a multi-media plan

It is possible to justify a various mediums plan using both quantitative and qualitative grounds. Measurable measures of the campaign's efficacy and return investment are provided by numerical metrics including reach, rate of engagement, and ROI. Customer suggestions, audience emotion, and perception of the brand are examples of qualitative criteria that provide insightful information about the audience's opinion and resonance with the brand. A multi-media plan guarantees thorough evaluation of campaign efficacy, guides tactical choice-making, and permits constant improvements for greatest impact and successfully accomplish marketing goals by evaluating both quantitative and qualitative data.

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