Marketing Processes And Planning Assignment Sample

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Introduction

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Assessment 1

Concept and role of marketing in the 21st century

According to Ocado& s annual report, the demand for online groceries is facing numerous challenges in the 21st century. The supply chain of the organization is able to develop business growth by utilizing knowledge and innovation. In order to improve the proportion value of a business is necessary which is launch three new warehouses in 2021. The product and launch of joint ventures of Ocado attract almost 98% of existing customers. The driving strategies are necessary for the business growth of Ocado, which is to increase the basic demand for online groceries (Ocadogroup.com, 2022). In order to, maximize the efficiency level of business includes innovation and which is abv to meet key business objectives. Although Ocado group operates business in Spain, French, Canada and England it is necessary to develop business demand for the existing customers.

The concept of innovation is mandatory which is attract almost 98% of existing customers in the business. The innovative business technology increases the efficiency level of business which is meet key objectives of a business. As a junior marketing analyst marketing development is a major goal that is initiated through the test trials. Gathering potential information which is necessary to identify the role of competitors by conducting an analysis of their price methods and sales. The key business areas are following some important rules which are necessary to develop an organizational concept (Karimova, 2020). Ocado's retail division has the following tactical approaches which are mandatory to increase sales volume and contribute to its success. In 21st-century marketing, roles are totally following to develop key business trends to maximize the overall business process. The main role of a marketing department is to conduct management campaign for marketing initiatives with monitoring and managing social media. Producing internal communications are also integrated by the marketing department in a large manner.

Marketing functions in the supermarket

A clear aim and objectives are followed by the Ocado group which is continuously transforming the industry by creating innovative experiences. A more efficient and easier stage of evaluation has been followed by the company and increasing digital market of business. Ocado Group is the world& s biggest online grocery platform and almost 98% of customers are attracted due to develop a supermarket chain business. Customer experience depends on the superior and sustainable supply chain of the market. Knowledge and understanding are necessary to maximize business efficiency, which is improving the opening performance of the business (Azharet al. 2019). The term mission, vision, a strategy of the business is followed by the Ocado group which creates a wider performance level for the business. The marketing functions are necessary to achieve business success and create a wider business performance. Identifying the customer's needs is necessary which is creating positive support for the company. 

Renew marketing e-magazine and blog post is introducing to the younger audience which is easily develop selling proportion with an exciting career pathway. The unique knowledge and understanding of individual people are necessary and the company also provides possible services to their individual audience (Sattlegger, 2021). Clear mission, vision and business goals are necessary to increase customer satisfaction and innovation is the biggest opportunity to attract individual customers. The tangible advantages are necessary which are involved in the innovation and improve customers' experience. Corporate responsibility always focuses on stakeholders' engagement process and Ocado group provides unique services to their potential customers. Strategic approaches are necessary for the business and Ocado group continuously improve shopping experience of individual customers. As the biggest online grocery platform always focuses on a business solution that is necessary for the customer engagement process.

Key trends in the retail sector and marketing role

Personalized experience in the web shop and contributing products to the lowest rate involves tailor-made solutions to potential customers. Real-time control of the business is necessary, which is adopted by important approaches and easily enhances the sales volume of the business. In order to, identify the marketing impact on the business, innovative planning is necessary and Ocado retail has the following innovative strategy which is necessary to increase the sales volume of the business (Grewal et al. 2018). The aspect of the machine learning process is important and focuses on the innovative business process. Identifying the competitive strategy of the business is essential which is involved in a clear-cut decision-making process. The company continuous focusing on maintaining accuracy which is necessary to identify and involve business growth. The quick development process is involved by the management which is need to be more efficient to achieve business goals. 

Key trends of Ocado Group easily identify marketing impact in UK market and marketing strategies are following how business is contributing to their individual customers. Sometimes tactical business approaches are extended the sales volume of the market which improves the succession plan of the business. Global changes as well as improving payment platform economics is an important key strategy which is followed by Ocado Group. Innovative marketing strategies are necessary and are followed by the company to attract potential customers into the business. The prevailing tendency is the current trend which is followed by the company which is attracting new customers to meet their goals. Understanding the requirement of potential customers is essential and is considered a micro-trend of the business (Rust, 2020). Business trends are a major part to identify accurate directions of the business and technical analysis trends is highlighted new mobility as well as climate changes in the business. Hence the key trends promote a positive impact on the marketing role and other departments in the division of Ocado retail by making improvement in their business operation in a large way.

Compare the extended marketing mix

Developing problem-solving factors in the business as well as an effective decision-making process is allowed by the transferable skills which are necessary for the business. The extended marketing mix is involved by 7P& s model which includes price, promotion, place, people, product, process, and physical evidence. Marketing mix helps in analysing the marketing scenario which can help the company to fulfil its accomplishment in a quick time. Promoting a brand or product into the market marketing mix is necessary to identify competitors' objectives and the marketing mix is important to set action plans against competitors (Hanssens et al. 2018). A marketing mix is necessary to improve decision-making plans and set action plans against difficulties. Sainsbury is the biggest competitor of Ocado group which is considered as second largest supermarket in the United Kingdom (sainsbury.co.uk, 2022). The marketing strategy of Sainsbury has the following efficient approaches which involve 14.9% shares of the supermarket sector.

Another close competitor is Tesco Plc which is considered a multinational grocery and the third largest retailer in the world (Tescoplc.com, 2022). Sometimes customers' needs are rapidly changed due to innovative strategies and most of the customers are diverted to another brand due to changes in the business. Ocado Group has followed a lower pricing strategy in the business and maintains promotional business activities. Marketing mix refers to setting an action plan against the competitors and promoting companies brand image. The marketing mix refers to the foundation model which is necessary to identify the business strategy of major competitors. The “type of product also dictates in part how much it will cost, where it should be placed, and how it should be promoted. In few cases, business decision-makers may raise the price of a product to give it the appearance of luxury or exclusivity”. On the other hand they may lower the price so more consumers will try it as per their demand.

There are four important elements such as price, promotion, product and place and the promotional activity of the business is depending on that (Marcial, 2021). A controllable business process is important which is followed by the marketing mix and development of the brand image of the company.

Evaluate marketing strategies and tactical approaches adopted by the business

Individual companies can easily achieve marketing goals and objectives due to tactical approaches. A marketing mix is necessary to identify customer demand by conducting social media campaigns. In order to, achieve a succession plan for the business is necessary which is fulfilling the demand of each customer and also generated a market target which is almost £9 billion. The continuous succession plan of Sainsbury also follows a marketing mix strategy which is necessary to identify the future opportunity of the core business. A marketing strategy ensures an efficient business process at every stage (Camilleri, 2018). Prevention and intervention are the important tactical approaches that are followed by the company to ensure potential customers meet their requirements.