Dragon's Den Presentation Assignment Sample

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Summative Assessment 2

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1. Introduction to the Pitch

Operational costs and draw in clients who care about the environment

The company is a creative and environmentally friendly purchasing option

Prospective growth and favourable environmental effects (Fauzi, 2021)

Establishing a landscaping and lawn care company may be a lucrative endeavour and an environmentally conscious horticulture and lawn care company that prioritizes cutting-edge technology and sustainable methods. The design is situated in a suburban and urban region where there is a big need for lawn care and landscaping services by skilled landscaping professionals, gardeners, and IT professionals who make up the company's staff. The acquisition of robotic lawnmowers, electrically or solar-powered horticulture equipment, and other environmentally friendly products would account for a sizeable percentage of the cost. With the potential to raise up to £100,000 in seed money, Lawn & Com. can make a big impression on the market and prove that its environmentally friendly strategy works, opening the door for possible investments from venture capitalists and regional development.

2. Outline of the product or service idea

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Provide a mobile app and straightforward-to-use website for service scheduling (Kraus et al. 2019).

Invest in hybrid or electric cars for employees and other mobility

Set aside money for operating costs such as insurance (Oztemel and Gursev, 2020)

The acquisition of robotic lawnmowers, electric or solar-powered equipment, and other environmentally friendly products would account for a sizeable percentage of the cost. With an initial seed financing of up to £100,000, Lawn & Com. will be able to display its environmentally friendly approach, become a well-known environmentally friendly landscaping and lawn maintenance provider in its selected location, and position itself for future growth and possible venture capital acquisitions. The company's green image is improved via active community involvement and collaborations with regional environmental organizations. 

CONTD.

Aim for neighbourhoods and eco-aware customers who value environmental activities (Bala and Verma, 2018)

Horticulture jobs for new clients that are one-time only

Solutions that may be altered to meet the demands and budgets of different clients (Paul, 2020)

Customers can simply schedule services, examine before-and-after images, and track environmental effects using an easy-to-use app. Urban and suburban regions have a strong demand for lawn care and landscaping solutions, with an initial concentration on a particular city or area. Lawn & Com. would spend money on a potent offline and internet marketing initiative. This entails using social networking sites for promotion, conventional marketing techniques, and the development of an easy-to-use mobile application and website for clients to schedule services. A portion of the funds will go towards the team's education and licensing in sustainable landscaping techniques, guaranteeing that they offer superior environmentally conscious services.

3. Statistical data to back up the idea

An increase in customer demands was observed by 74% of the landscaping architects and designers

In the UK, the landscaping sector is a sizable market

With a CAGR of more than 30%, the market for smart lawn care is expanding globally

A 2022 National Association of Landscape Professionals research stated that more clients are requesting environmentally conscious and sustainable landscape design, according to 74% of landscape architects and designers. According to Nielsen research, 73% of consumers worldwide are open to altering their purchase routines in order to reduce the effect on the background. The UK has an important marketplace for the landscaping business. IBIS World estimated its worth to be £5.4 billion in 2020. According to a 2021 Ipsos MORI study, 60% of consumers in the UK give sustainability some thought when making purchases.

CONTD.

A lot of towns and resident groups are promoting environmentally friendly landscaping techniques (Namugenyi et al. 2019).

73% of consumers worldwide are open to converting their acquisition designs

In the UK, the landscape design sector is a sizable market

With a CAGR of more than 30%, the market for smart lawn care is expanding globally. Due to their effectiveness and environmental friendliness, smart irrigation systems and lawnmowers are becoming more and more popular. According to statistics from Statista, investments from venture capitalists in green businesses and sustainable technologies have been rising over the past several years. Sustainable landscaping techniques are being promoted or even mandated by a large number of communities and homeowners organizations. For instance, water-efficient landscaping is required in California under the Green Building Conventional Code (CALGreen). Current market research and localized data are necessary for a thorough company plan. More precise insights into regional demand and trends may be obtained by carrying out research on the market in the particular region in which Lawn & Com. intends to operate.

4. Why the idea is investable, (Business plan summary, return on investment)

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Lawn & Com. sets itself apart by providing sustainable and environmentally friendly landscaping

Utilizing cutting-edge technology such as robotic lawnmowers (Smolka et al. 2018).

This achievement may open doors for future growth and ROI possibilities

Lawn & Com. is a financially viable concept for a number of strong reasons. Here is a synopsis of the business plan that highlights the salient features and possible return on investment (ROI) that makes it a desirable investment prospect. The UK has a sizable landscaping market, and sustainable and environmentally friendly landscaping techniques are becoming more and more popular. Services that are in line with customers' environmental ideals are becoming more and more sought after. Offering environmentally friendly and environmentally friendly gardening and lawn maintenance solutions is how Lawn & Com. sets itself apart. This USP establishes the business as a pioneer in environmentally friendly landscapes in the targeted area.

CONTD.

The first few years will be devoted to expanding and cultivating a foundation of devoted clients (Fjeldstad and Snow, 2018)

As the clientele increases and the enterprise grows (Warner and Wäger, 2019).

By providing superior, environmentally friendly products and services, Lawn & Com. can establish a solid reputation for its brand

The business model provides durability and consistency in income through a variety of revenue sources, such as maintenance contracts, one-time horticulture projects, and services based on subscriptions. With the initial money, Lawn & Com. can launch its business operations and marketing initiatives and take a sizeable chunk of the regional market. Revenue from maintenance contracts and services based on subscriptions will offer a steady stream of cash as the clientele increases and the company grows. Lawn & Com. may think about branching out to other places with comparable market potential after gaining a firm foothold in the original target region. Increased ROI and exponential expansion are possible outcomes of this specialization.

5. What the investment would be used for

About £30,000 would be spent on purchasing environmentally friendly landscaping tools

Set aside around £20,000 to create a mobile app and an easy-to-use website so that clients may simply schedule services

Allocate around £10,000 for the team's conditioning

Lawn & Com. £100,000 seed cash would be judiciously distributed throughout many business units to bolster the company's early expansion and lay a solid foundation. About thirty thousand of the funding would go towards buying environmentally friendly landscaping tools. These might include hand tools made for environmentally friendly gardening, smart drip irrigation systems, and lawnmowers that run on electricity or solar power. Set aside around £20,000 to create an intuitive Smartphone app and website that will allow users to quickly schedule services, monitor project progress, and keep track of environmental effects. Allocate around £10,000 for the team's instruction so they are knowledgeable about environmentally conscious landscaping techniques.

CONTD.

Set aside about £15,000 to purchase a fleet of environmentally friendly automobiles, such as hybrid or electric vehicles

Roughly £20,000 of the capital would be set aside to pay the staff members' starting salary

Set aside around £5,000 for further study and improvement

These cars might also double as the company's mobile billboards. Roughly £20,000 of the capital would be set aside to pay the starting wages of labourers, including homeowners and gardeners, landscaping professionals, and IT professionals. Set aside around £5,000 for further research and development. The secret is to deploy funds in a way the fact that guarantees a solid foundation, brand awareness, and a dedication to environmentally responsible practices. Assuming this investment plan is carried out successfully, Lawn & Com. will be long-term positioned for development and durability.

6. Conclusion/Summary

The money is strategically allocated as described, guaranteeing company's ability

Brand awareness, scaling potential, and venture capital attraction potential

One exit plan is to sell the firm to a larger organization

With the possibility of receiving up to £100,000 in start-up money, the company is in a good position to take a piece of the expanding market for companies that are ecologically conscious. The money invested has been strategically allocated to enable Lawn & Com. to forge a strong local presence, draw in eco-aware clients, and provide the foundation for future development and expansion. The business plan makes use of its distinctive marketing propositions, which include technological integration, sustainability, and a diverse revenue model, in order to provide prospective shareholders with an alluring return on investment (ROI). 

Reference list

• Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), pp.321-339.
• Fauzi, R.U.A., 2021, January. The influence of business plan competition and loan provision on nurturing the spirit of entrepreneurship among students. In Conference on International Issues in Business and Economics Research (CIIBER 2019) (pp. 188-192). Atlantis Press.
• Fjeldstad, Ø.D. and Snow, C.C., 2018. Business models and organization design. Long range planning, 51(1), pp.32-39.
• Kraus, S., Palmer, C., Kailer, N., Kallinger, F.L. and Spitzer, J., 2019. Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), pp.353-375.
• Namugenyi, C., Nimmagadda, S.L. and Reiners, T., 2019. Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, pp.1145-1154.
• Oztemel, E. and Gursev, S., 2020. Literature review of Industry 4.0 and related technologies. Journal of intelligent manufacturing, 31, pp.127-182.
• Paul, J., 2020. Marketing in emerging markets: a review, theoretical synthesis and extension. International Journal of Emerging Markets, 15(3), pp.446-468.
• Smolka, K.M., Verheul, I., Burmeister–Lamp, K. and Heugens, P.P., 2018. Get it together! Synergistic effects of causal and effectual decision–making logics on venture performance. Entrepreneurship Theory and Practice, 42(4), pp.571-604.
• Warner, K.S. and Wäger, M., 2019. Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long range planning, 52(3), pp.326-349.