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The business management is a procedure of planning, organizing, controlling the activities of the company that enables company to attain its goal and objectives. The present study will state about the financial position of the Shell Company of the United Kingdom. The company does business in the Oil and gas industry including activities like refining, extraction and so more. The present study will state the external environment of the company. The change is part of the business and the report will cover impact of implement change as well the impact of culture on managerial decision. It will highlight the effectiveness of operational functions and internal, external stakeholders of company.
Shell adapts to external factors with technology and sustainable energy initiatives. Managing change through Lewin’s model, improving operational efficiency, and analyzing stakeholders' interests support its strategic business decisions.
The Industry Trend Report analyzes current market developments, technological advancements, and consumer behavior within a specific sector. It identifies emerging trends, growth opportunities, and challenges businesses face, providing insights for strategic decision-making. By tracking shifts in the market landscape, it helps organizations stay competitive and adapt to evolving industry dynamics.
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The shell is influenced by the outside factors, it affects its business operations. This factor affects the decisions of the owner.
The company makes use of various technologies for conducting its business activities such as for extraction of oil, refining as well as for transportation of the products to its consumers and business. Utilization of technology leads to save time and cost of the company, also it is useful to give attention to the complex tasks.
As the environmental concern is increasing, the company is working to furnish more renewable as well as less carbon options of energy (Zhang, Butler and Yang, 2020). It done through helps of projects like wind and electric-vehicle charging and so more.
The company makes collaborations and partnerships with the suppliers, partners, research institutions to drive rapid ideas, enhance knowledge and to address the challenges of technology.
To grab the market opportunity, the shell can use Red and Blue Ocean Strategy. A red ocean means an overdeveloped market with large numbers of competitor whereas the blue ocean means growing market with no competitors (Yunus and Sijabat, 2021). The shell can expand its business in blue ocean can increase its turnover, revenue.
The business cycle analysis have four stages including expansion, peak, contraction and through. These stages affect the working of the company. At the times of pandemic, the economy came at the phase of contraction. It impacts the profitability of the company as demand decrease in this phase. To overcome this the company try to minimize its cost by use of technology. It helps to regain the company position.
In today`s time the changes is main requirement to conduct a business. The company makes changes in the process and procedure so that able to attain its profits in the future. The shell company make several changes in the company as it shift to renewable power energy, change its organizational structure, culture and commit towards the sustainable production (Qadir et al, 2021). The change brings innovation and simplifies the process of business. To implement changes the company can use Kurt Lewin model (Burnes, 2020). This model has 3 stages involves unfreeze, change and refreeze that helps in bringing changes in the company.
Unfreeze- In this stage, the company prepare all members of the organization to accept the necessary change. The company aware about the change to employees and motivated them to accept it.
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Change- This stage includes the execution of the required changes. The company needs to approach the employees for feedback regarding the change. In this stage, the company needs better communication and provide workshop and training for change.
Refreeze- In this step, the new change and behavior is reinforced means this change become the part of daily operations. To support the change the company needs to recognize and reward the employees who adopt changes effectively.
The employees of the company reluctant to change as they have the fear that the for coming change will impact their job. As in today’s time any change includes technology changes. The main reason of the unwillingness of employees to adopt change is that there is lack of information to them regarding the change (Lewin’s 3-Stage Model of Change Theory,2024). They make different perception in their mind that restricts them to adopt change.
When the culture of the company is to make involvement of the employee in all decisions of the company leads to motivate the employees as well as it help the management to take decision in a efficient manner. These influence employees to willingly accept the changes in the company. The Handy theory explains four different management styles, each have its own values. This values helpful in create culture in the company (Williams and Robinson, 2020). The company by using this theory motivates the employee by involving them in the process of decision making. When employee aware about the facts of changes, this help them to willingly accept the changes.
The operational management refers to the managing and controlling the practices of the business to build a high level of efficiency in the company. It related with the converting the raw material into the final product or service with efficiency to enhance the profitability of the organization.
The company can effectively manage its operations by using the Total Quality Management Model. This model aids the company in improving operations of the Shell. The company focuses on providing quality products like oil, gas, fuels and lubricants to its customers. it also concern with providing quality services like supply products on time with no delay (Abbas, 2020). The company makes some changes in their activities as shift from fossil fuel to renewable energy to provide quality products and to protect environment from carbon emission.
The Agile strategy of operation managements aids the Shell to adopt the changes rapidly and with efficiency. The company use AI based technology to improve its operations. The Ai help the company to decline emissions from company own operations (Raedemaecker et al, 2020). It takes information from the sensors and makes use of AI to measure settings for the tools. It leads to make company operations better.
The stakeholder are the person who have interest in the company and the person who affected by the operations of business and its performance. The main stakeholders of the Shell company are investors who invest in the company and get return in the exchange, customer who gets products and services, employees that obtain remuneration, suppliers that supplier that supply raw material, government that charge tax and communities (Freeman, 2023). All this stakeholders affected if the profits of the company decline.
The internal stakeholders include employees and management and investors who have direct interest in a company the external stakeholders are customers, competitors and suppliers. The external stakeholder has no direct control but affected due to actions and success of the business.The power and interest grid is a technique that is used to classify the stakeholders according to their power and interest in the company (Sapapthai et al, 2020.).
Stakeholder mapping- It is a process recognizing and prioritizing stakeholders by evaluating their power and interest in the company.There are four quadrants of stakeholders that includes-
High Interest/ High Power- These stakeholders have high power as take participation in decision making and have large influence in the company.
Low Interest/High Power- These include shareholders which not show interest in the company but the company need to make this stakeholder happy as they have power.
High Interest/Low Power- These group of stakeholders includes colleagues and employees of the company of different department. This have no power but the company keep this stakeholders informed about the company progress as they show high interest in the company.
Low Interest/Low Power- this includes stakeholders that have less interest in the success of the company hence limited power. This includes people who little affect by the company but have no direct involvement.
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Conclusion
In this study, the external environment of Shell evaluated, to increase market opportunity the company can use Blue and Red Ocean strategy as well the Business cycle model to recover from conditions of pandemic. As the change is important, the company makes change using Kurt Lewin model. The effective operational management helpful in improving quality of management, the company use TQM and Agile theory for this. It also states the stakeholders of company.
Shell's strategic planning enhances operations, profitability, and sustainability by reducing carbon emissions through renewable energy and AI technology. The company aims for net-zero emissions, boosting efficiency and long-term success.
The client report outlines the strategies, goals, and recommendations for improving business operations and sustainability. It focuses on enhancing efficiency, profitability, and environmental impact through innovative technologies and planning.
It is a process in which the leader of the company expresses vision for future and recognizes company goals and objectives. The Shell do strategic planning to improves its operations as well as profitability as the company make lose in the pandemic. The strategic planning furnishes directions to the Shell, improve decision making, enhances management of resources leads to increase and improve operational efficiency. The strategic planning aids Shell to prepare actively and address the problem with long term view. The strategic planning makes enable the company to take initiates instead of making only respond. It leads to increase sustainability and profitability of the business. Also, planning enhance better communication, so employee also remain inform about company aim and objective, these enhance employee retention and satisfaction as well company productivity.
The company plan is to make net zero emission as the oil and gas industry emit huge carbon. To make this plan effective the company use PDCA model. The PDCA is a continuous cycle that includes planning, doing, checking and acting. Through this, the company effectively solves the problem and managing change. To reduce carbon emission the company makes a plan to use of renewable power and sources like wind energy, use of fuels made of biomass and organic waste. After making plan, the company actually do things or make use of wind energy and renewable sources to decrease carbon emission. After execution, the company check the effect of using such resources, if there is positive result, than it is good for the company. After check, according to this the companyact this process in the company operations, this will help company to improve its operations.
Recommendations
The company should focus on sustainable way of doing business by using renewable energy and sources, it will help the company to achieve its goals of net zero emission. This will increase company reputation and profitability as more cooperate consumer but from the company.
The company should use more AI technology in the process of production and distribution of products. This will decline the cost of operations and increase company efficiency and profits. With effective use of technology the company able to supplies its products of oil, fuel, lubricants to its cooperate customers. Also, enable company to efficiently manage the supply chain.
Conclusion
The business management refers to managing the activities of the company through planning, organizing, directing and controlling to achieve goals of the company. The study is based on the Shell oil and gas company of United Kingdom. Each sector in the economy is impacted due to pandemic, the company also incurred loss. The report described the external environment of the Shell using Business cycle and Red and Blue Ocean theory. The company use technology, doing sustainable working and make partnerships to conduct business effectively. Bu using the Kurt Lewin model, it covered the impact of executing change and also explained the influence of culture on management decision while making changes. The culture of company motivates to make decisions and adopting changes. The report highlighted the effectiveness of operational management using TQM and Agile model to improve quality. It outlined the stakeholders and strategic planning using PDCA model. at last it listed out recommended strategies including use of technology, renewable sources to conduct business after post pandemic.
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